Build a portfolio of real-world experience with industry-leading companies
Access to coaching and networking events with industry professionals
Ecommerce Marketing with Shopify
Customer Acquisition
Design and build an online store.
Accelerate your career with marketing skills.
Find, attract and engage a worldwide audience through digital marketing best practices.
Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.
Learn how to turn a profit by increasing conversion rates through A/B testing.
Learn social media tactics to build brand presence on Instagram and TikTok.
Receive a Social Media charity:water project certification for your resume and LinkedIn.
Receive a Ecommerce Specialist Shopify project certification for your resume and LinkedIn.
Intercultural Competency Skills
Earn Certifications Upon Completion
Build your emotional intelligence skillset.
Develop listening skills that manage bias.
Receive an Intercultural Skills certification for LinkedIn.
Brand Project Spotlight
You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:
Devise a brand and content strategy aimed at engaging younger audiences.
Plan and roll out a captivating marketing campaign.
Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
Present your marketing plan and articulate the strategic choices you made.
Social Media
Strategist
Business
Owner
Sports Marketer
Creative
Director
Management Consultant
Journalist
Marketing skills are for more than just business majors.
Work with real professionals, committed to your success.
HEAD OF DIGITAL MARKETING
Rita Cidre, MBA
Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor, Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.
HEAD OF LIVE EXPERIENCE
Rupali Monga, MBA
A self-starter, entrepreneur and educator, Rupali is a first-generation American who pioneered marketing initiatives for multi-billion-dollar organizations before founding her own impactful digital marketing consultancy. She is passionate about education and increasing diversity in business.
"Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent."
Rita Cidre
Head of the Digital Marketing Track
You’ll be supported every step of the way.
Teaching Team
Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.
Community
Connect and network with your peers across other universities, ask questions and share some of your projects progress.
HelpHub
Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.
Add projects like these to your portfolio.
Check out past projects created by alumni of the Digital Marketing Track.
The Global Career Accelerator painted a bigger picture of how this would fit into my life and my career. It allowed me to synthesize my campaigns, my interactions, and my sales in a new way.
The Lafayette Global Career Accelerator is offered in partnership with Podium Education, the leader in experiential learning, supercharging the undergraduate degree with real-world, project-based experiences that prepare all students for high-growth careers.
This program is offered through Lafayette College.
Contact Lafayette Global Career Accelerator Team at (610) 330-5115.
