Add hands-on Digital Marketing experience to your resume and open up a world of opportunities.

THE APPLICATION DEADLINE IS APRIL 21, 2024.

Design and build an online store.

Accelerate your career with marketing skills.

Find, attract and engage a worldwide audience through digital marketing best practices.

Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.

Learn how to turn a profit by increasing conversion rates through A/B testing.

Learn social media tactics to build brand presence on Instagram and TikTok.

Receive a Shopify Specialist Certification and Ecommerce Badge for LinkedIn.

Receive a Digital Marketing Certificate and Badge for LinkedIn.

Build your emotional intelligence skillset.

Develop listening skills that manage bias.

Receive an Intercultural Skills Badge for LinkedIn.

You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:

• Devise a brand and content strategy aimed at engaging younger audiences.
• Plan and roll out a captivating marketing campaign.
• Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
• Present your marketing plan and articulate the strategic choices you made.

Social Media 

Strategist

Business

Owner

Sports
Marketer

Creative 

Director

Management Consultant

Journalist

HEAD OF DIGITAL MARKETING

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor, Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.

HEAD OF LIVE EXPERIENCE

A self-starter, entrepreneur and educator, Rupali is a first-generation American who pioneered marketing initiatives for multi-billion-dollar organizations before founding her own impactful digital marketing consultancy. She is passionate about education and increasing diversity
in business.

Rita Cidre

Head of the Digital Marketing Track

Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.

Connect and network with your peers across other universities, ask questions and share some of your projects progress.

Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.

Check out past projects created by alumni of the Digital Marketing Track.

The Global Career Accelerator painted a bigger picture of how this would fit into my life and my career. It allowed me to synthesize my campaigns, my interactions, and my sales in a new way.

Tadi P.

Global Studies Major

Alumna of the Digital Marketing Track

The Lafayette Global Career Accelerator is offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.

This program is offered through Lafayette College.

Contact Lafayette Global Career Accelerator Team at (610) 330-5115.

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The Global Career Accelerator is made available for Lafayette students by The Dyer Center, the Gateway Career Center, and the Marquis Parents Council.